COMMS
CASE STUDY · MOBILE · HERITAGE

Veno Pilon — heritage brought to mobile

Product management and strategy for a mobile app bringing Veno Pilon's legacy to life — interactive map, guided trails, and rich content for a new generation of visitors.

Role Product managementDigital strategyMobile
Mobile
App launched for iOS & Android
8
Guided heritage trails mapped
Cultural reach
8
guided heritage trails mapped across the region
THE PROJECT

Making a painter's legacy accessible to everyone

Veno Pilon was one of Slovenia's most significant modernist artists — a figure whose work spans portraiture, social realism, and photography, rooted in the Ajdovščina region. His legacy had depth, but limited digital reach.

The brief was to build a mobile product that made this heritage tangible and navigable — not a digital brochure, but a living guide that could take visitors through the places, stories, and works that defined Pilon's world.

COMMS led the product management and digital strategy — scoping the content architecture, designing the trail system, aligning stakeholders across cultural institutions, and managing the full iOS and Android launch.

Veno Pilon heritage app — mobile screens
WHAT SHIPPED

Six pieces of cultural infrastructure, one mobile app

Product management
End-to-end PM across the full app lifecycle — from discovery and scoping through to launch and post-launch iteration.
Digital strategy
Positioning the app as a cultural destination product — audience definition, content strategy, and go-to-market approach.
Interactive heritage map
A location-based map of Pilon-related sites across the region — designed to guide both casual visitors and researchers.
Guided trail system
Eight curated heritage trails with narrative content, waypoints, and cultural context — structured for different visitor types.
Rich content architecture
A content system that surfaces artworks, biographies, historical context, and multimedia in a coherent mobile experience.
iOS & Android launch
Full mobile release across both platforms — from app store submission strategy through to post-launch performance monitoring.
THE OUTCOME

A cultural archive became something people could actually carry.

The Veno Pilon app launched on iOS and Android with interactive heritage trails, a location-aware map, and rich editorial content that turned Pilon's life and work into something explorable on the move.

Instead of static reference material, visitors got a guided experience through Ajdovščina and beyond — connecting places, stories, and artworks in a format that feels alive to a new generation.

Experience footprint
8
guided trails packaged into one mobile experience
iOS
App live in Apple ecosystem
Android
App live in Google ecosystem
Taking 2 projects this quartersdsdsd

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