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Web apps, shipped in weeks — not quarters
From MVP to production platform — we design and build custom web applications with a senior product and engineering team. You pick the destination; we choose the right stack to get there fast.
One team, the whole
build surface
From a first MVP to a platform handling real revenue — we cover the full stack so you are not stitching together three vendors who blame each other.
From idea to a
product people use
We turn a spec or a Figma file into a working MVP your customers can actually use — scoped tight, shipped in weeks, ready to learn from real usage instead of guesses.
Platforms that
scale with you
Multi-tenant SaaS, admin panels and data-heavy dashboards. We build the unglamorous foundations (permissions, payments, audit trails) properly so the product holds up as you grow.
Sites your team
can actually run
Marketing sites and content platforms on WordPress or a headless CMS like Payload — fast, SEO-ready, and editable by your team without a ticket to engineering every time.
Storefronts built
to convert
Headless Shopify or a bespoke Next.js + Stripe storefront when you have outgrown the templates. Built around your catalogue, your margins and your conversion funnel.
AI that does
real work
We embed LLM features into your product the right way: retrieval over your own data, copilots that take action, automations that remove manual ops. Useful, measured, and safe — not a demo.
We pick the stack
to fit the problem
We are not a one-framework shop selling you the same thing every time. Here is how we choose — and we will tell you straight when WordPress beats a custom build, or the other way around.
Content & marketing sites
When non-technical editors need to publish daily without waiting on developers. Battle-tested, plugin-rich, SEO-friendly out of the box.
Custom apps & MVPs
When your product logic is the point. A typed, component-driven stack with a code-first CMS so content and product evolve together.
E-commerce
Start on Shopify for speed and operations; go headless or fully custom with Stripe once your checkout and margins demand it.
AI & data
For copilots, RAG and agents over your own data. We pair the model layer with a real retrieval and evaluation pipeline, not vibes.
APIs & integrations
When your software has to talk to the rest of your stack. Typed APIs, webhooks and queues that fail loudly and recover gracefully.
Real-time & performance
For live dashboards, collaboration and anything latency-sensitive. Edge rendering and websockets where they actually earn their keep.
A first demo in
two weeks
Small senior team, short feedback loops, AI doing the repetitive work. You always know what is shipping next week — and you see it running, not on a slide.
Discovery & technical scope
We pin down the goal, the must-have flows and the edge cases, then map an architecture and a stack. You leave with a fixed scope and a real estimate — not a vague "it depends".
Design & architecture
Interface design and data model in parallel. You review clickable screens before we write feature code, so changes are cheap and nothing is built twice.
Build in weekly sprints
We ship to a live staging URL every week. You see real progress, give feedback early, and there are no three-month black boxes ending in a surprise.
QA, hardening & launch
Automated tests, accessibility and performance passes, security review, then a clean production deploy with monitoring. We hand over the repo, the docs and the keys.
Iterate & scale
Launch is the start. We measure, fix and ship improvements — or hand off cleanly to your team. No lock-in, no hostage-held source code.
Senior team. Honest stack choices. No drama.
The difference is who actually builds it: a small, senior squad that ships — not a junior team behind an account manager.
Three ways to start
Not sure which fits? Most projects begin with a Discovery Sprint — low risk, and the fee rolls straight into the build if you go ahead.
- Technical scoping & architecture
- Clickable prototype
- Fixed estimate for the build
- Stack & approach recommendation
- Fully credited toward the build
- Production code
- Ongoing development
- Everything in Discovery
- Full design & development
- Weekly staging deploys
- QA, performance & security pass
- Launch + handover of repo & docs
- 30 days post-launch support
- Open-ended ongoing dev
- Senior squad embedded with you
- Continuous delivery
- Roadmap & sprint planning
- Priorities you set each week
- Scale the team up or down
- No long-term contract
- No lock-in
The questions
developers get asked
Straight answers, no sales fog.
WordPress or a custom build — how do you decide?
It depends on who maintains it and what it has to do. If editors need to publish freely and it is mostly content, WordPress wins on speed and cost. If the product logic is the point — accounts, data, workflows — a custom app is cheaper to live with. We will tell you straight, even when it means a smaller invoice for us.
Who owns the code and the repository?
You do — fully. The repo, the infrastructure and the accounts are yours from day one. No proprietary lock-in, no "platform fee" to keep your own software running. If we part ways, you keep everything and any developer can pick it up.
Can you take over an existing or half-finished codebase?
Yes. We start with a short audit: what is solid, what is risky, and what it would cost to stabilise versus rebuild. You get an honest assessment before committing — sometimes the right call is to fix, sometimes to replace the worst parts.
How do you actually use AI in the build?
Two ways. Internally it accelerates our team — scaffolding, tests, refactors — so you pay for senior judgement, not typing. And where it adds product value, we build AI features in for you: copilots, RAG search over your data, automations. Always measured and reviewed, never shipped on vibes.
Fixed price or hourly?
Once scope is clear from a Discovery Sprint, we quote a fixed price for the build — you know the number up front. For open-ended or evolving work, the Dedicated Team model is a monthly rolling engagement you can scale or cancel anytime.
What happens after launch?
Every build includes 30 days of post-launch support. After that you can self-manage (it is your code), bring it in-house, or keep us on for iteration and maintenance. No mandatory retainer — you choose.
How fast can we start?
A Discovery Sprint can usually kick off within a week. From there you have a clickable prototype and a fixed estimate in one to two weeks, and a working demo of the real product shortly after the build begins.
Tell us what you want to build.
We’ll tell you how we’d ship it.
Bring an idea, a spec, or a half-built codebase. In one call we’ll map the right stack, a rough timeline and a clear next step — no obligation, no jargon, no hard sell.
Reply within 24 hours · Senior engineer on the call · Really