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Your ongoing product team
Past launch we run as your product team — shipping weekly, tracking what actually matters and automating the work that doesn’t need a human. Month to month, cancel anytime.
Everything after
the launch button
Launching is the easy part. We’re the team that keeps your product improving — shipping, measuring and automating, week after week, until the numbers move.
Ship every
single week
We run as your product team — planning, building and releasing improvements every week. Real progress in production, not a roadmap that lives on a slide and a status update that says "on track".
Know what is
actually working
We instrument the product properly — activation, retention, funnels, revenue — so decisions come from data, not opinions. Dashboards your whole team trusts, owned by you, not locked in a vendor.
Test, learn,
compound
Onboarding, pricing, activation, checkout — we run experiments with a real hypothesis and a clean read on the result. Keep the wins, kill the losers, and let the gains stack up over time.
Automate the
repetitive away
Manual exports, copy-paste reporting, billing reconciliation, lead routing — we wire up the integrations and workflows that delete busywork, so your team spends its hours on things only people can do.
Fast, and
it stays up
We watch performance, errors and uptime, fix regressions before they reach your customers, and keep the product quick as it scales. Quiet reliability is a feature — we treat it like one.
The toolkit behind
the weekly numbers
Growth isn’t one tool — it’s a tight loop of measuring, testing, shipping and automating. Here are the capability areas we cover, and the tools we reach for to make each one boringly reliable.
Analytics & product data
Clean, trustworthy numbers on activation, retention and revenue — instrumented once, owned by you. No more arguing about whose dashboard is right.
Experimentation
A/B tests and feature flags with a real hypothesis and a clean statistical read — so you ship the variant that wins, not the one that demos best.
Monitoring & observability
Errors, performance and uptime watched in real time, with alerts that page the right person. We fix regressions before your customers ever feel them.
Automation & integrations
The glue between your tools — billing, CRM, support, reporting. Workflows that delete manual busywork and fail loudly instead of silently.
CI/CD & release
Automated tests, previews and one-click deploys so shipping weekly is boring and safe — not a Friday-afternoon gamble that nobody wants to own.
Performance & scale
Caching, edge delivery and query tuning where it actually earns its keep — keeping the product fast as traffic and data grow underneath it.
A rhythm you
can rely on
Small senior team, short feedback loops, AI doing the repetitive work. You always know what shipped last week and what’s next — backed by numbers, not vibes.
Instrument & baseline
We get analytics, error tracking and the metrics that matter set up properly, then agree the baseline. You can’t improve what you can’t see — so first we make the product measurable.
Weekly shipping cadence
Every week we plan, build and release. You get a short changelog of what shipped and what’s next — real improvements in production, on a rhythm you can count on.
Experiment & measure
We run growth and conversion experiments with a clear hypothesis, read the result cleanly, and keep the wins. Decisions come from the data, not the loudest opinion in the room.
Automate the repetitive
As patterns emerge, we wire up the integrations and workflows that delete manual work — reporting, reconciliation, routing — freeing your team’s hours for higher-leverage work.
Review & plan
Each month we step back: what moved, what didn’t, where to point next. A clear report and a re-prioritised plan — and you can scale us up, down, or off whenever you like.
A product team you can switch on. And off.
The difference is accountability to a number. We don’t bill hours into a void — we ship, measure, and show you what moved every single month.
Three ways to start
Most teams start with a Growth Audit to find the highest-leverage moves — then roll into an embedded team. Every model is month to month, with no lock-in.
- Analytics & funnel review
- Instrumentation gap analysis
- Prioritised growth opportunities
- Automation quick-wins map
- 90-day action plan
- Ongoing weekly shipping
- Embedded product team
- Senior squad running as your team
- Weekly shipping cadence
- Analytics, experiments & automation
- Monitoring & reliability
- Monthly review with the numbers
- Scale the team up or down
- No lock-in · cancel anytime
- Integration & workflow build-out
- Reporting & reconciliation automated
- Monitoring on every workflow
- New automations each month
- You own every integration
- No long-term contract
- Full product development
The questions
before you commit
Straight answers, no sales fog.
How does the monthly retainer actually work?
You get a senior squad running as your product team for a fixed monthly fee. We plan together, ship every week, and review the numbers each month. It is rolling month to month — no minimum term, no annual contract. You set the priorities; we do the shipping.
What do you actually ship every week?
Real improvements in production — features, experiments, fixes, automations — whatever moves the metric we agreed to target. Every week you get a short changelog of what went live and what is next. No three-month black boxes, no "still working on it" updates.
Can we really cancel anytime?
Yes. Thirty days notice and you are done — no penalty, no clawback. You keep the code, the data, the dashboards and every automation we built. We earn the next month by being worth it, not by trapping you in a contract.
Who owns the analytics and the data?
You do, completely. We set everything up in your accounts — PostHog, GA4, your warehouse — under your ownership from day one. No vendor lock-in and no "platform fee" to keep seeing your own numbers. If we part ways, your whole analytics stack stays exactly where it is.
What kinds of work do you automate?
Anything repetitive and rule-based: reporting and reconciliation, lead routing, billing follow-ups, data syncs between tools, alerting. If a person on your team does it more than twice a week by hand, it is a candidate. We wire it up so it runs itself and shouts loudly if it ever breaks.
How do you decide what to work on?
From the data and your goals. We instrument the product, find where the biggest leverage is — activation, retention, conversion, cost — and prioritise there. Every month we review what moved and re-point the plan. You always have the final say on priorities.
Do we need to have launched already?
It helps, but no. If you are live, we plug into your existing product and stack. If you are close to launch, we can take you across the line and straight into the weekly cadence. Either way, the first move is always making the product measurable.
You’ve launched. Now let’s
make the numbers move.
Bring your product and your goals. In one call we’ll spot the highest-leverage moves, a realistic cadence and a clear next step — no obligation, no jargon, no hard sell.
Reply within 24 hours · Senior engineer on the call · Really