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UNICEF Safe Points — help when it matters most
Product management and UX strategy for the redesign of UNICEF's Varne točke platform — interactive map of 1,000+ safe havens, crisis resources, and actionable help content for children and teens in distress.
A child in trouble needs to find help in under 30 seconds
UNICEF Slovenia's Varne točke ("Safe Points") programme is a national network of safe havens for children in distress — trained volunteers, schools, and public institutions where a child can go when something is wrong.
The existing platform was not built for its primary users: children and teenagers under stress, often on mobile, looking for the nearest safe place or the right phone number in a moment of crisis. Navigation was institutional, not human.
COMMS led the product management and UX strategy for the redesign — defining the information architecture, designing the map system, structuring the crisis content library, and ensuring the entire experience worked for a scared 12-year-old on a phone.
Six pieces of safety infrastructure in one place
The platform became easier to use precisely when the stakes were highest.
Children and teenagers can now quickly find a nearby safe point, understand what kind of help is available, and reach the right person without fighting institutional navigation or desktop-era structure.
For UNICEF Slovenia, the platform also became maintainable: safe point data, crisis resources, and volunteer information now live in a system that can stay current as the programme grows.
Ready to ship
something great?
A 30-minute discovery call — no deck, no pitch. We’ll tell you whether we can help and what we’d do differently if we were you.