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Pirnar — digital for Europe's premium door brand
Project management and digital strategy across a complete platform redesign — 19 regional sites, a 9-step custom configurator, and one centralised design system that scales into new markets.
A premium door brand needed a digital platform to match
Pirnar is one of Europe's leading premium entrance door manufacturers — multi-award-winning products, a 9-step custom door configurator, and a growing international presence across 19 regional markets.
The challenge was scale and cohesion: a complex product catalogue, a configurator that needed to convert, premium product pages that had to feel as considered as the doors themselves, and a CMS that could manage it all without fragmenting the brand.
COMMS led the project management and digital strategy — steering the brief, scoping the architecture, aligning the team, and making sure every decision served the outcome that mattered: more people finishing the journey from interest to configured door.
Six platform pillars, built to scale
A door is the face of a home. A website is the face of a business.
pirnar.si launched as the first of nineteen regional sites. The platform went live, the configurator converted, and the design system made every subsequent market faster to ship.
Three days after launch, 30% more users finished configuring their own door — the single number that told us the strategy was right.
Ready to ship
something great?
A 30-minute discovery call — no deck, no pitch. We’ll tell you whether we can help and what we’d do differently if we were you.