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Evino — B2B & B2C on one platform
Project management, technical consulting and strategy for a complete e-commerce overhaul — B2B and B2C unified on a single platform with API sync, automated pricing, and a seamless user experience that hides all the complexity.
Two customer types, one platform, zero visible seams
Evino is a Slovenian wine distributor serving both trade buyers (B2B) and end consumers (B2C) — two audiences with fundamentally different pricing, ordering logic, and purchasing workflows, historically running on separate systems.
The challenge was to unify both channels on a single e-commerce platform without disrupting either customer base — a technically complex migration that needed commercial discipline and clear architecture from day one.
COMMS led the project management and technical consulting — scoping the API sync architecture, designing the automated pricing logic, managing the phased migration, and ensuring zero user-facing disruption throughout the cutover.
Six platform capabilities, one unified store
Complex back-end. Simple front-end. Zero downtime.
Evino's B2B and B2C channels now run on a unified platform — trade buyers get their pricing, ordering rules, and account logic; consumers get a clean, uncluttered store. The API sync layer handles the complexity invisibly.
The migration completed without a single hour of user-facing downtime. Revenue continued uninterrupted while the platform transition ran in the background — the result of a phased cutover strategy planned and executed from day one.
Ready to ship
something great?
A 30-minute discovery call — no deck, no pitch. We’ll tell you whether we can help and what we’d do differently if we were you.