The SaaS landing page checklist
94 checks across general UX, hero, signup, pricing and more — each with an actionable pro tip. Check off what you've already got and watch your readiness score climb. Free, in your browser, nothing saved.
General 0 / 9 done +
These are the key items your landing page should check off. Don't move further without making sure these guidelines are met.
⚙️ General
Hero & homepage 0 / 41 done +
From the headline to the footer, every part of your landing page should be centered around one goal: converting site visitors into clients.
🦸🏻♂️ Hero
Within 5 seconds after landing on the page, users can answer the following questions:
The value proposition in the headline is:
Headline CTA that converts:
🏹 Body
Write compelling and persuasive copy that helps you stand out from the competition.
🙋🏼♂️ Display social proof to grow credibility and earn trust.
🦶🏻 Footer
Signup 0 / 16 done +
Reaching the signup screen means getting one foot inside the room. Making your customers signup means closing the deal.
📪 Signup
Pricing 0 / 12 done +
Transparently disclosing pricing will help your brand appear trustworthy and help the visitor decide if you are the right for them.
💸 Pricing
Other 0 / 16 done +
Reaching the signup screen means getting one foot inside the room. Making your customers signup means closing the deal.
🚀 Other
Your readiness score
Check off items to see your score.
Your answers stay in this browser tab only — nothing is saved, sent, or tracked.
Scored low? That's exactly the gap we close for a living.
Useful tools to help you optimize your landing page
Hemingway App
Make your copy clearer and easier to read.
Hotjar
Record page sessions, view heatmaps, and analyze page behavior
Jasper.ai
Create engaging copy faster with AI
Chat GPT
Work faster and more efficiently with the OpenAI chatbot.
Google Analytics
Understand the page traffic and user behavior.
Figma
A collaborative design tool that helps you build wireframes, and prototypes.
Canva
A free-to-use graphic design tool that helps you create social media posts, videos, logos, and other creative assets.
Webflow
Web builder that allows you to build custom websites in a visual canvas with no code.
UsabilityHub
User and usability testing platform to get feedback on any aspect of your page.
Wynter
B2B message testing tool to get feedback on your copy from relevant audiences.
Unbounce
the AI-powered landing page builder.
Hello bar
Convert visitors into leads, subscribers, or buyers with pop-up sign-up forms.
Five seconds test
Measure visitors' first impressions and recall to optimize the clarity of design.
UserTesting
The users record audio of their interaction with your landing page
Olark
Real-time chatbot to help visitors answer all uncertainties and objections.
Crazy Egg
Record page sessions, view heatmaps, and analyze page behavior
Most landing pages leak conversions in the same few places
A weak headline, a form that asks for too much, a pricing page with no clear recommendation — these are small, fixable things, but they compound. Fixing all 94 won't happen in an afternoon, and it doesn't need to: this checklist is meant to be worked through section by section as you revisit each part of your page.
Use the score as a rough compass, not a grade — the sections you skip are the ones worth a closer look first.
Want someone else to run this audit on your actual page and prioritize the fixes? That's literally our job.
The checklist, answered
Straight answers, no sales fog.
Is this really free — no email required?
Yes. Most agencies gate this exact checklist behind an email form. Ours runs entirely in your browser: check items off, watch your score update, done. Nothing is uploaded, saved, or emailed to anyone.
What does the score mean?
It's the share of the 94 checklist items you've checked as already done on your landing page, broken down by General, Hero & homepage, Signup, Pricing, and Other. It's a self-assessment, not an automated scan — be honest with yourself for it to be useful.
Will my progress be saved if I close the tab?
No — by design. Nothing is written to local storage or sent to a server, so progress resets when you leave the page. Work through it in one sitting, or use it as a live checklist while you review your page section by section.
What if I don't have time to fix everything myself?
That's what the "Get a page audit" link is for — send us your page and we'll tell you exactly which of these 94 items are costing you conversions, in priority order.